(AOF) – Apple (+ 1.68% to 192.78 dollars) displays one of the strongest increases in the Dow Jones and crosses the threshold of 3,000 billion dollars in capitalization. The iPhone maker’s stock has jumped 47% since the start of the year. Apple had briefly crossed the $3 trillion threshold in early 2022, but failed to close above it.
“If Apple has outperformed for more than a decade, it’s not because investors are reckless, but because it has a business strategy that works, its earnings plan works, and its grip on the consumer is only get stronger,” Franklin Equity Group’s Jonathan Curtis told Bloomberg.
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Growth of the French market in value
According to the Gfk institute, the sector generated sales of 4.8 billion euros in 2021, up 2% compared to 2020. The product families that benefited from the best performance are in particular helmets and accessories as well as televisions. However, while the French consumer electronics market grew in value last year, it fell in terms of volumes (-2% with 51 million units sold). This trend can be explained by a move upmarket in products: Bluetooth speakers are more powerful or even television sets use more innovative technologies. Thus the development of technologies that improve image resolution (Oled, Qled, miniled) and the size of screens have caused an increase of more than 20% in the average price. Consumers are also looking for more sustainable products.
New ambitions of Samsung and Huawei on the market
Samsung recently unveiled four new laptops after it backed away from operating outside Korea in 2015. For his part, faced with the American sanctions which have penalized his activities in the field of smartphones since 2019, the founder of Huawei, at the beginning of the year called on his employees to accelerate the diversification of the group. The Chinese giant recently displayed its ambitions in the PC/tablet market, which is one of the pillars of this strategy. To do this, it will have to compete with Lenovo in China and above all take market share in the United States and Western Europe, markets known to be difficult to penetrate.