(Boursier.com) — Apple has launched an aggressive price reduction campaign on its official Tmall site in China, Reuters understands. Thus, discounts of up to 2,300 yuan, or $318, would be offered on selected iPhone models, adds the agency, which recalls that the Californian Apple group must defend its position in the face of increased local competition from of players such as Huawei in the high-end segment. The promotional operation is scheduled from May 20 to 28 and would be more significant than that of February, since the highest price drop was then 1,150 yuan. This time, the highest discount would be offered on the iPhone 15 Pro Max 1TB, while other models would see significant price drops. Reuters notes, for example, that the base 128 GB iPhone 15 would be offered with a discount of 1,400 yuan.
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