Apple is betting everything on the iPhone 15 Pro Max: periscope zoom and prodigious sales expected

This year, with its iPhone 15, Apple will bet more than ever on its very high-end model.

Now that we finally know the date of Apple’s future keynote, let’s take a look at the latest rumors around the iPhone 15 Pro Max (or Ultra).

This year, Apple would bet everything on the most expensive model in its range

In a handful of days, the iPhone 15s will have no more secrets for us. But while waiting for Apple to speak, we will have to settle for rumors. For now, everything suggests that the iPhone 15 Pro Max will be the only model in the range to have a periscope lens. Due to its smaller size, the iPhone 15 Pro should make do with its usual telephoto sensor. Despite everything, the two top-of-the-range variants should be equipped with a titanium frame, which will notably have the effect of making them lighter and more resistant.

According to the information of the analyst Ming-Chi Kuo shared by the specialists of 9to5Macthe Cupertino company would place very (too?) high hopes in its iPhone 15 Pro Max, the most expensive model in the range…

iPhone 15 Pro Max: periscopic zoom as the main selling point?

In a new report, Kuo detailed his remarks and specified why the most expensive iPhone model will, according to him, be the best-selling this year. According to his information, the iPhone 15 Pro Max would represent between 35 and 40% of the shipments of the range. By the end of the year, and over the same period, Apple is also planning a 10% increase in shipments of its very high-end model compared to the iPhone 14 Pro Max. Obviously, the fact that the periscope zoom is exclusive to the iPhone 15 Pro Max would make Apple particularly optimistic about the sales of the latter. And this, despite a price that could undergo a strong increase (the various rumors evoke an increase of 200 dollars).

Anyway, if it is a technology particularly requested by some iPhone owners, the site 9to5Mac rightly reminds us that the Galaxy S23 Ultra already has a 10x periscope zoom. Finally, if we learned recently that the iPhone 15 Pro Max could be the victim of three to four weeks of delay, Ming-Chi Kuo explains to us that Apple would have finally found a way to manage the supply problems. No less than 80 million iPhone 15s should therefore be shipped by the end of 2023.

Source : 9to5Mac