Apple is preparing to sell it like hotcakes

Apple is preparing for strong “replacement demand” for its iPhone 15 Pro. It would be mainly motivated by the integration of a new generation SoC, engraved for the first time in 3 nm: the A17 Bionic.

Render of the iPhone 15 Pro in red color // Source: Source: Ian Zelbo via 9to5Mac

The battle at Apple for the production of the iPhone 15 Pro? If the thing would not be surprising with about six months of the launch, the information emanating from industrial sources suggest that the firm at the apple would concretely prepare for very high sales for its next high-end smartphone.

According to GSMArena Apple would indeed rely on a strong “ replacement request in favor of its iPhone 15 Pro, mainly motivated by the expected switch to the A17 Bionic SoCs, which are more efficient and above all more energy efficient. If rumors are to be believed, the chip would thus benefit from 35% higher energy efficiency than that of the current A16 Bionic of the iPhone 14 Pro.

A17 chip, USB-C, revamped design… the iPhone 15 Pro would have arguments

As a reminder, the latter did not make any profound design changes compared to the old A15 Bionic chip (still used by the “classic” iPhone 14s). In other words, the A17 Bionic would be the first real evolution operated for two years on an iPhone processor. A thesis reinforced by the transition to 3 nm, for which Apple would have requisitioned all of the initial production at TSMC.

This strategy should allow the iPhone 15 Pro to be the only smartphone of 2023 with a processor engraved in 3 nm. We learn that MediaTek does not intend to launch 3 nm processors this year due to production costs that are still too high… and that Qualcomm prefers to wait a bit: its Snapdragon 8 Gen 2, announced at the end of 2022, is for its part always engraved in 4 nm.

Other arguments in favor of the iPhone 15 Pro, the appearance of a USB-C port instead of the current Lightning connector, but also the potential addition of a new periscope camera (for improved zoom), and touch-sensitive side controls. The device would finally benefit from a slightly redesigned design, with a possible dark red color as anticipated by MacRumors.

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