Wednesday October 13, 2021
Apple is struggling with bottlenecks
Lack of chips slows production of the iPhone 13
The global shortage of computer chips is also catching Apple. Because of the bottlenecks, the US company will deliver ten million fewer iPhone 13s by the end of the year. Most Apple smartphones traditionally go over the counter in the Christmas quarter.
According to a media report, the US technology group Apple has to lower its production target for the new iPhone 13 due to the global shortage of chips. Apple wanted to produce 90 million devices by the end of the year, but now has to be satisfied with 80 million, as reported by the financial news agency Bloomberg. The suppliers Broadcom and Texas Instruments could not supply enough semiconductors.
Analyst Dan Ives of the Wedbush investment firm said that demand for the new models was particularly high in China and the United States. “If demand stays that high, Apple will be missing five million iPhones 13 for the Christmas season.” When the quarterly figures were presented in July, CEO Tim Cook warned that the global delivery problems would have an even greater impact in the current quarter.
Apple had introduced its new generation of the iPhone just last month, including the iPhone 13 Mini and the iPhone 13 Pro Max. The new devices have better cameras and faster chips than their predecessors. Every new generation of iPhone is extremely important to Apple. It is by far the Group’s most important product – and also the basis for business with other devices such as the Apple Watch computer clock or AirPods earbuds.
Traditionally, most iPhones are sold in the Christmas quarter. The iPhone used to bring in up to two thirds of the company’s business. Most recently, however, its share of sales fell below 50 percent, among other things because Mac computers and iPad tablets also became significantly more popular during the corona pandemic.