Apple: Jefferies keeps its recommendation

( – Jefferies maintains its Buy rating on Appel stock with a price target of $210.

For Jefferies, the dust has settled on the consensus surrounding Apple’s new device, the Vision Pro.

While influencers and media have ‘widely praised the device for its technology’, consensus is mixed on use cases, ‘ranging from very negative (expensive toy) to very positive (replaces PCs)’, continues the analyst.

If ‘no internet company has such expertise’, virtual reality still poses a problem according to Jefferies: ‘loneliness’.

‘ Apple tried to demonstrate that it could solve this problem with its knowledge of space. Yet in all demonstrations there is little or no sharing. Not a single demo was given with more than one person wearing a helmet,’ notes the analyst.

“This worries us given that all of the trends we see in our coverage are about social experiences with other people,” the broker continued.

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