Apple: Jefferies lowers its price target


(CercleFinance.com) – Jefferies announced on Tuesday that it had reduced its price target on Apple from $220 to $195 the day after its October keynote, which lifted the veil on new MacBooks and a new iMac now equipped with its M3 chips.

In his research note, the analyst – who remains a buy on the stock – believes that these new developments are not likely to profoundly modify the long-term trajectory on which these two product categories are evolving.

Jefferies is particularly surprised by the fact that the Californian group has insisted so much on the technological leap enabled by these new computers compared to old devices equipped with Intel processors (before 2020), which leads it to question the real interest expressed by consumers for questions related to processor speed or improved graphics card performance.

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