Apple: return to normal production at the Zhengzhou site at the end of December, beginning of 2023 – 05/12/2022 at 14:29


(AOF) – Apple’s subcontractor, Foxconn, plans a full resumption of production at its Chinese factory in Zhengzhou, which manufactures part of the American firm’s iPhones, at the end of December or the beginning of 2023, indicated a source close to the company. file to Reuters. This production center was the scene of protests in November due to the anti-Covid policy adopted and problems with bonus payments. This unrest could lead to a production shortfall of nearly 6 million iPhone Pros this year, a source familiar with the matter quoted by Bloomberg warned last Monday.

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Growth of the French market in value

According to the Gfk institute, the sector generated sales of 4.8 billion euros in 2021, up 2% compared to 2020. The product families that benefited from the best performance are in particular helmets and accessories as well as televisions. However, while the French consumer electronics market grew in value last year, it fell in terms of volumes (-2% with 51 million units sold). This trend can be explained by a move upmarket in products: Bluetooth speakers are more powerful or even television sets use more innovative technologies. Thus the development of technologies that improve image resolution (Oled, Qled, miniled) and the size of screens have caused an increase of more than 20% in the average price. Consumers are also looking for more sustainable products.

New ambitions of Samsung and Huawei on the market

Samsung recently unveiled four new laptops after it backed away from operating outside Korea in 2015. For his part, faced with the American sanctions which have penalized his activities in the field of smartphones since 2019, the founder of Huawei, called at the beginning of the year his employees to accelerate the diversification of the group. The Chinese giant recently displayed its ambitions in the PC/tablet market, which is one of the pillars of this strategy. To do this, it will have to compete with Lenovo in China and above all take market share in the United States and Western Europe, markets known to be difficult to penetrate.



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