Apple is preparing to launch an iMac equipped with its new in-house chip, the M3according to the analyst of Bloomberg Mark Gurman.
The first deliveries could take place this year.
The M3 chip to power the beast
According to Gurman, the next iMac will be offered with a 24-inch screen, like its predecessor launched in 2021. It should also be available in the same colors: green, blue, gray, yellow, orange, red and purple.
The big news lies in the chip that will power the device, since it should be the M3, which Apple plans to present in June at WWDC. The computer will also see some of its internal components moved and redesigned, while the manufacturing process to fix its support will be different.
Mark Gurman explains that the development of this new iMac is very advanced, but that its entry into production should not begin for at least three months. ” This means that they will not be delivered until the second half of the year, at the earliest. “, he continues.
Also two MacBook Airs
This is not the only computer that the Cupertino company is preparing for this year. It also plans to launch a new 15-inch MacBook Air, as well as an upgraded 13-inch MacBook Air and a Mac Pro with an M2 Ultra chip.
As for the chips that will power the MacBook Air, Gurman expects Apple to pack an M3 chip into the 13-inch model as well. This would allow him to encourage the purchase, given that a model equipped with the M2 chip was marketed last year. The 15-inch MacBook Air would be supplied with the M2 chip.
The year 2023 promises to be particularly busy for the apple brand. In addition to these new computers, the M3 chip and the upcoming iPhone 15 line, the company is likely to introduce its mixed reality headset later this year, and thus compete with Meta in this new sector.
Sources: The Verge, Bloomberg
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