Apple has obviously taken note of the existence of the X-Ray option on Amazon Prime Video. At WWDC 2024, the American company showed the InSight option for Apple TV Plus.
This is a feature you may be familiar with if you have a Prime Video subscription. In any case, it is one of the best options on the streaming platform. Her name ? X-ray. When you start an episode of a series or a movie, you can always know who is in the scene displayed on the screen.
X-Ray on Apple TV Plus
Obviously, this concept inspired Apple. With WWDC 2024 taking place on June 10, Apple presented a feature called “InSight” for its Apple TV Plus service. The principle is exactly the same as what the other SVOD platform does: you can know the names of the actors and actresses visible on the screen.
In the example above, we can see three personalities, but also an insert allowing you to determine which music is playing in the audio. In this case, we also detect a shortcut which allows you to find the title on Apple Music, the music streaming service of the consumer electronics giant.
According to indications given by Apple, InSight will be a somewhat limited feature, at least in its early stages. It has been indicated that this process will only be functional for content for Apple TV+. However, we can consider expansion in the future, possibly drawing on large databases such as IMDB.
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