Meta and Amazon are not the only ones facing the exodus of their top executives. Indeed, Apple, which nevertheless seemed to be an exception among the Gafam, has been losing weight managers for a few months.
After the departures of Evans Hanckey, who had succeeded Jony Ive at the head of the division dedicated to industrial design, and Peter Stern, the former director of services for the apple brand, it is the turn of Michael Abbot, in charge of cloud services, to leave the California company, according to Bloomberg. His departure is expected to take place in April, and he will be replaced by Jeff Robin, a longtime Apple engineer who is notably responsible for the creation of iTunes in 2001.
A difficult integration for some Michael Abbot recruits
Arrived at Apple in 2018, Michael Abbot took care not only of the iCloud service, but also of the infrastructure of services like iMessage and FaceTime. He was also responsible for the platform that powers features such as cloud data encryption, the Locate application and the emergency SOS function.
To strengthen this center of essential services for Apple users, Michael Abbot had recruited several sizes, but their integration would have proved more difficult than expected, according to Bloomberg. In addition, Apple relies on the servers of Amazon Web Services (AWS) and Google Cloud to store the data of its iCloud users (messages, photos, etc.), whereas it was initially a question of internalizing everything.
As a reminder, it was at the instigation of Tim Cook that the apple brand embarked on a diversification strategy aimed at transforming the group into a service company. But Eddy Cue, the boss of this increasingly important branch for Apple’s revenues, will have a lot to do to reorganize his division in the face of recent departures.