The presentation of Apple’s results for the fourth quarter of 2024 was an opportunity for Tim Cook to talk about AI. And artificial intelligence should appear in the iOS ecosystem this year!
Current stock market results show that Apple seems to be losing ground compared to its GAFAM competitors. The best illustration of these relative difficulties can be found in the fact that Microsoft recently overtook Apple as the company with the largest market capitalization in the world.
An explosion in its price driven by its advance in AI, the firm founded by Bill Gates being the preferred partner of OpenAI. Suffice it to say that Apple must not miss out this year in this sector. Which Tim Cook seems aware of.
Tim Cook talks about AI again
There is urgency for Apple. Indeed, the Cupertino company today appears to be severely lagging behind in the field of artificial intelligence, where its American competitors, and even Samsung thanks to the famous Galaxy AI, already offer products.
But don’t panic if we believe the boss. Because Apple would currently allocate “ considerable effort and time » for the development of AI functionalities, intended for its ecosystem. According to comments made during the last presentation of the results, these generative AIs would arrive “ later in the year. »
Apple playing the responsibility card
Tim Cook teases like this, without giving too much information at the moment. But the simple fact that it communicates on these projects, while Apple very rarely discusses its products under development, letting the information circulate through leaks, shows that the American giant feels that it does not have this time the advantage.
However, this is not enough to encourage Tim Cook to exercise restraint. Surely alluding to competition, he explained at the same conference that “ our modus operandi, if you like, has always been to do work and then talk about it, and not to put ourselves forward. » What to take off a little pressure?
Source : The Verge
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