Apple TV+ is showing more and more signs of the arrival of a formula with advertisements on its platform. Recently, it was the arrival of Joseph Cady, a big name in advertising at NBC, within the team that raised some eyebrows. In reality, this is yet another clue in a list that is starting to get very long.
In just a few months, ad-supported plans have become the norm on mainstream streaming platforms. Netflix was first, followed closely by Disney+ and Amazon Prime Video. In the top quartet of SVOD services, there is only one left to continue to resist the invader: Apple TV+. It continues, even today, to rely on the acclaimed quality of its content to attract users. For now.
It could indeed be that Apple TV+ ends up doing like its neighbors. For the moment, nothing official on this subject, and the Cupertino company has never suggested that a formula with advertisements could one day land on its platform. Despite everything, certain signs are enough to sow doubt. And it is not the recent arrival within the team of Joseph Cady which will silence the rumors.
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Joseph Cady is not just anyone. Before his arrival at Apple, he was a renowned executive at NBCUniversal, which notably signed major advertising contracts with Google, Amazon and TikTok. According to Business Insider, it will now be “in charge of targeted advertising by data and for television” within the Cupertino company.
His name has also been added to that of Winston Crawford and Lauren Fry, recently hired and respectively global head of sales and head of video advertising sales at Apple TV+. Finally, let us recall on the one hand; that during the 2022 American football championship, Apple TV+ broadcast advertisements during the matches and on the other hand, that the platform recently increased its prices. It could therefore adopt something similar to that of Netflix, namely offering a formula with cheaper advertising to absorb price increases.
Source: Business Insider