Apple TV + wants to invest a billion US dollars in the in-house film production. Not only should more subscribers be attracted, the role of the apple streaming service in Hollywood should also be strengthened.
Apple TV+ wants to go to the cinema. (Source: Apple)
With “Coda” or “Cherry” Apple TV + took the first steps towards cinema – at least in the USA. The films were shown in selected cinemas for a few weeks in 2021. So far this is nothing unusual – more and more streaming services are also showing their films in cinemas in order to qualify for the Oscars, for example.
But Apple TV + is now going on a bigger offensive. Apple now wants to invest a billion US dollars annually in the production of films, which should then also be shown on the big screen (via Bloomberg).
Apple TV + should become more important for Hollywood, attract more subscribers and create “cultural events”. Apple is said to have approached several third-party providers in the past to bring Apple TV+ films to theaters, including Martin Scorsese’s “Killers of the Flower Moon,” Matthew Vaughn’s “Argylle,” and Ridley Scott’s “Napoleon.” .
The films are expected to be in cinemas around the world for at least a month. In addition, Apple is said to be looking for experienced third-party studios, since the group has not yet had much experience with international film distribution. However, there should also be concerns about the high fees and marketing budgets that such a collaboration can bring.
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