Apple unveils its new iPhone SE and the Mac Studio


The brand creates a new standard for the desktop computer with the Mac Studio.

A new range of iPhones in September and a complement a few months later. Apple mechanics are well established. The announcements of this March 8 are no exception to the rule, with a new version of the iPhone SE, the brand’s entry-level model. The first novelty comes from the integration of the latest generation chip, the A 15 Bionic, into this smartphone.

The iPhone SE is therefore equipped with the same chip as the iPhone 13. It is up to 1.8 times faster than the iPhone 8, claims the brand. Improved image processing, better image processing, performing 15.8 billion operations per second… the race for performance continues. Even if it means leaving the user to wonder what all this computer power can be used for on a daily basis. But good news,the impact on the environment is limited», with the elimination of plastic in packaging and the ever-increasing use of recycled materials. The iPhone SE also aims to satisfy customers who keep their equipment longer, while broadening the iPhone target with a more financially accessible device.

Those nostalgic for fingerprint recognition – very useful in these times of wearing a mask – will be happy to find it on the button of the iPhone SE. This smartphone, compatible with 5G, will be sold for 528 euros. Pre-orders begin this Friday for marketing on March 18.

And to conclude with the new iPhones, the iPhone 13 and 13 Pro are also entitled to their share of “new finishes», with a variation in alpine green and green.

The new iPad has arrived

The iPad Air is taken to new heights“says Tim Cook, Apple CEO in his presentation. Never lacking in superlatives, he describes it “as even more extraordinary“. The new iPad Air embeds the new Apple M1 chip, enough to boost the graphics performance of the Apple tablet. iPad Air incorporates a 12 megapixel front camera, meeting the ever-increasing demand for tools suitable for video conferencing. The iPad Air is compatible with the Apple stylus (Apple Pencil) popular with designers and designers. The possibilities offered by the use of this accessory, placed in expert hands, are simply stunning. The iPad Air will be sold from 699 euros for pre-order on Friday for a start of marketing on March 18.

The Mac Studio a Mac for the Pros

Mac Studio, the brand’s new desktop computer, is ultra-compact. It looks like a big Apple TV, in white.. . And opens the door to all superlatives. He is “eight times faster than today’s fastest Mac“. In other words, this workstation is intended for professionals, musicians, creators, 3D design studios, for the generation of complex simulations, the creation of metaverses, for everything that always requires more computing power. All while consuming less energy, up to 1000 kWh less per year than the most efficient PC, says the brand. In summary “Mac Studio also shatters the limits of desktop graphics memory, offering up to 64GB of unified memory on systems with the M1 Max chip, and up to 128GB on systems with the M1 Ultra chip“. These machines are aimed at professional users, developers, 3D artists, all those who manage massive environments, all this results in saving time, no longer waiting for files to execute. This brings computing capacity back into the machine, tasks that were carried out in the cloud can be repatriated, uses are redefined with more power in the computer. Apple also explains that it is redefining what Artificial Intelligence can do. The world of augmented and virtual reality are universes to which the M1 Ultra processors are particularly aimed.

With four Thunderbolt 4 ports on the back, a 10 Gigabit Ethernet port, two USB-A ports, an HDMI port and a headphone jack, front ports, Wi-Fi 6 and Bluetooth 5.0. Apple has pulled out all the stops to connect the Mac Studio to more peripherals, displays, and other accessories.

The Mac Studio has its dedicated screen, Studio Display. Obviously, all this luxury of performance has a price, the Mac Studio will be sold from 2299 euros and 1749 euros for the Studio Display. Tim Cook says to himself “curious to see what users will do with their new Mac Studio“. U.S. too.

Apple has made its processors an argument of seduction for its fans. The brand has unveiled a new version of its in-house processor, M1 Ultra. “The challenge is that there are physical limits to performance“Warns Apple, which has developed a connection mode for its chips, to improve the response time between two processors. The UltraFusion architecture, called multi-die, increases the RAM memory to 128 Giga, with an eight-core GPU. It is eight times faster than the M1 chip. Navigation in a 3D environment is further improved. Apple continues to play the optimization card between its in-house processors and its operating system, MacOS, which makes it one of its main trademarks.

In its presentation, the brand emphasizes creativity, professional use by designers, creators… or rather creators. Small detail: this time, the control users chosen by Apple were all women. This is the first time that all experts are experts.

The end credits

Since Apple’s presentations are now edited like movies, there is a little credits to make it clear that everyone wore a mask on set, except for the people who spoke, and that everything was well disinfected. You can never be too careful.



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