Apple Vision Pro: Mass returns and refunds in Apple Stores! But why ?

For a little less than fourteen days, the Apple Vision Pro has been making waves through social networks and a community of fans who are discovering virtual and mixed reality as if Apple had invented it. Of the shortsof the storiesvideos sometimes with behavior bordering on ridicule or even endangering the person filming or others have seen the light of day by the hundreds, or even more. The race for views seems to be a leitmotif for those who spent no less than 3,500 dollars excluding tax to obtain it. But here it is, the world of likes and other little hearts seems not to be enough and now many buyers are bringing back their Graal in store to request a refund. But what is going on?

eit is possible to be refunded within 14 days of a purchase and this window closes today, Friday February 17. What is new here is that the American manufacturer has never experienced such a wave of feedback during the launch of other first generation products not necessarily completely finalized such as the first iPhone, the Airpods or even theApple Watch. Certainly the American giant does not communicate official figures on this subject but it seems, after reading numerous posts on social networks and a survey put online by the site Cult Of Mac that only 55% of buyers plan to keep their Apple Vision Pro. If this proves true, that will be close to 80,000 headsets which will return to the parent company given that sales were close to 200,000 copies at launch.

The first question that arises is what motivates buyers to bring back their Apple Vision Pro. A priori, it seems that there are several, one of which is widely highlighted, the price. The other justifications for requesting reimbursement are more or less surprising. Indeed, the helmet is judged by some to be too insulating even though it allows you to see the real world (mixed reality obliged). Still on the surprising side, many users report the fact that there is no real daily use for this item. Next comes, and here it is a proven fact, theApple Vision Pro is considered too heavy and uncomfortable to wear over time.

App Vision Pro

For example, Sebastian de With, developer of the photo application Halide for iPhone, posted on X that he planned to return his helmet . “I’ll probably return mine,” he wrote, “it’s cool technology, but…it’s a lot of money for an independent store! “. Like him, many people find the possibility of watching films or TV shows in headphones nice but find that working with them is no better than on a screen. At least, not for a price of 3500 dollars excluding taxes. Because yes, the main reason for the return of the headset is its price considered excessive and the fact that users cannot find what could motivate them to keep it to this day. However, many admit that at half the price, they would certainly have kept it or even come back to it when a new model comes out.

More challenging, application developers who had fourteen days to adapt their applications to the Vision Pro without, in the end, spending a penny. Note, these people are often followed on social media and therefore have a very negative impact with their messages indicating that they are returning their space computer to Apple. Finally, there remains the smart people who now hope to be able to afford a Vision Pro at a reduced price given that Apple will, without a doubt, put them back on second-hand sale after a clean up in their workshops. It remains to be seen what the discount will be and how Apple will manage the personalization of “tailor-made” facial interfaces.

Movie Vision Pro

In the end, it’s easy to see that the headset costs too much even for a fanbase used to paying more than average and that theApple Vision Pro, even if it excels on many points, does not have enough qualities to justify such an expense to the general public and even professionals. However, he released the Mixed Reality from the shadows via this same fanbase and it’s very good for the world of extended reality. It remains to be seen how Apple will react to this massive, unprecedented feedback on the communication side and how the brand will succeed in drawing positive results from it. To be continued to see if the number of helmets returned will really be as significant as estimated!


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