Apple would have taken a radical decision on the pricing of its iPhone 14

In a few weeks, Apple will lift the veil on its range iPhone 14. And if many consumers are waiting for the presentation of these smartphones, many also fear a price hike.

According to the latest rumors, the American firm would have chosen to calm things down at this level.

A wise decision…

In June, worrying rumors were circulating around the prices that could be applied to future iPhone 14s. Of course, the information was not welcomed with joy and good humor by Internet users. Especially when you know that Apple achieved record sales ($ 97.3 billion) during the second quarter of fiscal year 2022.

This week, highly regarded insider Lanzuk returns with new details. According to him, Apple management has chosen to freeze the price of the base model of the iPhone 14. It should therefore be sold for 799 dollars and not 899 dollars as previously announced. The stagnation of the market and the constant decline in demand are all factors that would have motivated this choice.

A trompe-l’oeil gel?

Also, since the price of components is skyrocketing and the module that will equip the camera is proving to be much more expensive than that of the iPhone 13, we could almost see this decision as a commercial gesture… But is Apple really showing ” generosity” on this one? Not really. Already, if the iPhone 14 Max will also stagnate at 899 dollars, you should know that the iPhone 14 Pro and iPhone 14 Pro Max will be affected by this famous increase. Their marketing will be at 1099 dollars for the first (iPhone 13 Pro at 999 $) and 1199 dollars for the second (iPhone 13 Pro Max at 1099 $).

In addition, the range is experiencing a slight shift in the positioning of its first two smartphones. Thus, the iPhone 14 here replaces the iPhone 13 Mini which was at 699 dollars. And the iPhone 14 Max actually has the placement that the base iPhone 13 had ($799). But since the new phones will be more powerful and equipped with a larger screen than their respective predecessors, the consumer could be more inclined to accept this kind of tariff increase which does not say its name.

Source : Forbes