Apple has just filed a new brand around the world, revealing – perhaps – the name of its future virtual and augmented reality headset. While the names of Sight or Vision were circulating, it should eventually be called Reality.
A dream that becomes reality? Apple’s virtual reality headset project seems to be getting down to business. In a Bloomberg article, Mark Gurman reveals that the company has registered, through its lawyers, the “Reality” trademark in many countries: United States, member countries of the European Union, United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, and even Costa Rica and Uruguay.
The firm at the apple would have even registered three distinct brands, suggesting different variations of the helmet: “Reality One”, “Reality Pro” and finally “Reality Processor”. It is also not to be excluded that one of these terms designates a service, knowing that an operating system name, realityOS, was already filed last May. Trademark applications have not yet been approved.
If nothing is official yet, the procedure is identical to the methods used by the multinational in the past. And although Apple is trying to cover its back by using a shell company to create a second shell company (Immersive Health Solutions LLC), the presence of law firms that have previously worked for the brand puts the chip in the balance. ‘ear. It’s also been seven years since Apple released a new hardwarethe latest being the Apple Watch.
A VR headset, but not only
As a reminder, the famous helmet should be a virtual and augmented reality helmet. Considered as a mixed helmet, it would be completely autonomous and independent of any telephone or computer. As for the visual, thanks to its sources, the site The Information was able to identify a first design.
However, expect Reality to be the most expensive headset on the market, with 01net.com citing a price close to $3,000. What is certain is that Apple will have to pull out all the stops to dislodge its direct competitor in the augmented reality market, Meta.