Artificial intelligence: Microsoft will soon integrate Deep Search into Bing, the function that refines your web searches


Mathilde Rochefort

December 8, 2023 at 2:06 p.m.

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Bing chat gpt © rarrarorro / Shutterstock.com

Microsoft is offering new capabilities to its search engine. © rarrarorro / Shutterstock.com

Microsoft unveils Deep Search, a feature built into Microsoft Bing which allows you to obtain more complete answers, whatever the complexity of the subject.

Search engines are used for various purposes. While some only need a simple answer to their question, others want to learn about a subject in depth. It is to respond to these users that Microsoft has developed Deep Search, a feature revealed alongside the announcement of Copilot’s support for OpenAI’s GPT-Turbo model.

Deep Search develops the initial query on Bing

When we have complex, nuanced, or specific questions, we often struggle to find the answers we need. We ourselves know what we are looking for, but the search engine does not seem to understand », Explains the Redmond firm in a blog post. Deep Search, which is based on GPT-4, optimizes its web ranking system to better understand the intent of the search query, expanding it to a more complete description. It thus offers Bing a pushed and precise prompt. For example, here is his answer to the question “ how do point systems work in Japan? »:

Explain how different loyalty card programs work in Japan, including the benefits, conditions, and limitations of each. Include examples of popular loyalty cards in different categories, such as convenience stores, supermarkets and restaurants. Compare the pros and cons of using loyalty cards versus other payment methods in Japan, including current rewards and benefits. Highlight the most popular services and participating merchants “.

GPT-4 attempts to find all possible intents of a request. The search engine will then propose different themes close to the initial question, which the user can choose to refine their search.

Bing x GPT © © Microsoft

Bing has been powered by AI since spring. ©Microsoft

A complement to the search engine

The company specifies that Deep Search does not replace Bing, but works in addition to it. “ Deep search is not intended for all queries or for all users. It is designed for those who have complex questions requiring more than a simple answer. Bing still returns typical search results in less than a second and Deep Search is an optional feature “, she specifies.

Given the complexity of the task it performs, the tool is much slower than a usual search engine. It takes about 30 seconds to respond to queries. Deep Search is currently only available to a limited number of users. Microsoft is awaiting their feedback to enhance its functionality subsequently, with a view to wider deployment.

Microsoft Bing

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Microsoft Bing

  • ChatGPT integration
  • Filters for image search
  • News filters by sources

Microsoft Bing is a comprehensive search engine that provides users with a modern, personalized search experience. With its clean interface, visual search, Bing Rewards, Bing Maps, social search, news services, and now with ChatGPT integration, Bing is a one-stop shop for finding information and staying connected to the world .

Microsoft Bing is a comprehensive search engine that provides users with a modern, personalized search experience. With its clean interface, visual search, Bing Rewards, Bing Maps, social search, news services, and now with ChatGPT integration, Bing is a one-stop shop for finding information and staying connected to the world .

Sources: Microsoft, The Verge, ZDNet



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