The American model has just been chosen by St. Tropez to become its new muse. Excellent news which testifies to the evolution of the company.
Society has indeed evolved. The normality of female bodies (almost) no longer exists. From now on, all body types are represented, whether in the media, on the catwalks and even in advertising campaigns. This year 2021, visibly placed under the sign of the body positive, starts very well with this announcement made this morning: the beautiful Ashley graham was named as a muse by St. Tropez to represent the English brand.
"Encourage women to feel good about themselves"
The self-tanner leader, which features women in swimsuits to promote its products, has chosen Ashley Graham's pretty curves. A real victory which testifies to the evolution of mentalities within the brands themselves. And this choice is not trivial. There is a real desire of the English brand "to encourage women, all women, to feel good about themselves and their body, embrace their differences and flourish with confidence " said Jacqueline Burchell, Director of Product Development at St. Tropez.
For his part, Ashley graham is just as delighted with this new collaboration with the famous self-tanning brand. "I have always taken care of my skin very carefully, being careful not to be too exposed to the sun." she confided via a press release. This explains why the American model has always appreciated St. Tropez products – which also give her well-being and confidence. "They allow you to quickly and easily a tanned complexion with a very natural effect, all year round, in complete safety ". His favorite product ? Due to her schedule, Ashley Graham has a preference for Self Tan Express mousse which is very easy and quick to apply. Now you know the secret of the supermodel's golden and radiant skin!
Natural self-tanner: homemade recipes for a beautiful complexion
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