Ashton Kutcher (42, "The Ranch") and Mila Kunis (36, "Bad Spies") became active in times of the Corona crisis. They also want to support charities financially, but at the same time bring joy to people in self-isolation. Her idea: the "quarantine wine", the proceeds of which go 100% to four selected foundations in the USA.
As explained on the product's official website, the "quarantine wine" is a 2018 Oregon Pinot Noir. Two bottles of it cost the equivalent of 46 euros. Production is already underway, and shipping can be expected from the first week of May, the couple also said on social media.
Just say thank you with "interactive label"
What makes the Hollywood couple's charity wine so special? The bottles have an "interactive label", says Kutcher in the four-minute clip on Instagram. This was Kunis' idea. With the blank front, you want to give connoisseurs the chance to design their own label and thank people who do incredible work in these challenging times and are there for others. "Or just yourself, because you are at home with your children all day long, who of course you love more than anything," added Kunis with a wink.
Of course, the "interactive label" also hides a stroke of marketing genius. The couple asked to post the creative results online with the hashtags #quarantinewine, #ppe and #socialdistancing to reach as many people as possible. After all, it's for a good cause.