AT CES
®
2024, L’ORÉAL UNVEILS AIRLIGHT PRO, A REVOLUTIONARY HAIR DRYER FRIENDLY FOR HAIR AND THE PLANET
Nicolas Hieronimus, Managing Director of the Group, unveiled the technology winning the innovation prize of the
THESE
®
2024 during the show’s opening keynote. A first for a beauty company
LAS VEGAS, January 9, 2024 –
On the occasion of CES
®
2024, the L’Oréal Group unveils a new generation hair dryer designed with hairdressing professionals, for beauty experts and for consumers: AirLight Pro. Developed in partnership with Zuvi, a startup created by leading drone engineers and scientists, AirLight Pro uses a combination of infrared light and airflow technology. This combination makes hair visibly smoother and hydrated*
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while accelerating drying
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thanks to optimized heat diffusion, suitable for all hair types. It also reduces energy consumption by up to 31%
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.
Nicolas Hieronimus, Managing Director of L’Oréal Group,
revealed the CES Innovation Award-winning technology
®
2024 and detailed the Group’s strategic investments in Beauty Tech during the opening keynote at the Palazzo Ballroom at the Venetian in Las Vegas.
“
For 115 years, L’Oréal has relied on science to innovate and offer consumers unforgettable beauty experiences, meeting their individual beauty aspirations. With AirLight Pro, designed in partnership with Zuvi, we provide proof that technology can increase beauty performance, meet multiple hair needs and reduce environmental impact. This is the future of beauty that we want to create.
»
AirLight Pro Overview
L’Oréal, scientific and industrial expert in hair care, from the cellular level to the fiber, for all hair types (frizzy, straight and curly), is teaming up with the startup Zuvi to develop and produce a new hair dryer. generation. This one, intended for beauty professionals and then consumers around the world, is equipped with revolutionary technology which focuses on hair care.
“
Zuvi’s mission is to leave the world a better place than we found it through disruptive technologies and future-oriented innovations.
“, said
Mingyu Wang, founder and CEO of Zuvi.
“
Our expertise in optics, aerodynamics and consumer electronics product design has allowed us to create an exceptional product. We are proud of the work carried out to date and proud to have partnered with L’Oréal, which, with more than 100 years of expertise in beauty and hair care, allows us to advance our research and our products. Together we are creating and will continue to create revolutionary beauty technologies
. »
By applying its patented LightCare™ technology to a hairdryer, Zuvi has developed a first-generation product that uses infrared light and high-speed airflow to effectively remove water from the hair’s surface, protecting its hair rate. internal humidity.
A team of more than 100 engineers, designers, hairdressers and scientists from the Research and Innovation Division of L’Oréal and Zuvi collaborated on the design of AirLight Pro, to develop this high-performance professional hair dryer. AirLight Pro provides up to 33% hydration*
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in addition and hair up to 59% visibly smoother*
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, shorter drying times and an improved user experience based on feedback from leading hairdressing professionals. It also reduces energy consumption by 31%
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.
Unlike conventional hair dryers, heated using electrical resistance, AirLight Pro is equipped with a special motor driving 17 blades at high speed and patented infrared technology*
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. This uses tungsten halogen bulbs allowing rapid drying of hair without excess heat. Effectively surface-dried, hair retains its internal moisture, leaving it looking smoother and shinier.
Tested by L’Oréal on more than 500 people with different hair types, AirLight Pro is designed to adapt to the needs of each user. The device, software and app work seamlessly, allowing everyone to customize settings to suit their needs.
“
For more than ten years, L’Oréal Research and Innovation has created a new Science of Beauty powered by Technology: Augmented Beauty. Technology that truly meets consumers’ lifelong needs, with incomparable results
“, said
Barbara Lavernos, Deputy General Manager in charge of Research, Innovation and Technology at L’Oréal.
“
With more than 150 patents, AirLight Pro perfectly embodies this beauty revolution, providing for the first time a drying solution that takes care of hair and the planet
. »
L’Oréal made a minority investment in Zuvi through its venture capital fund, BOLD (Business Opportunities for L’Oréal Development).
AirLight Pro will be launched in selected markets, such as the United States and Europe, by its professional salon brand, L’Oréal Professionnel, in 2024, to beauty professionals and consumers.
“
As a historic leading brand and trusted partner of hairdressers since 1909, L’Oréal Professionnel has consistently moved the industry forward with pioneering innovations
“, said
Anne Machet, Managing Director of L’Oréal Professionnel
. “We are excited to partner with Zuvi to invent a new generation of hair dryers. Using infrared light, AirLight Pro delivers superior professional performance for all hair types, with significantly reduced power consumption. The new ideal companion for all hairdressers! »
Note: The statistics included are based on studies conducted on AirLight Pro in the European Union.
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About L’Oreal
For more than 110 years, L’Oréal, the world leader in beauty, has been dedicated to a single vocation: meeting the beauty aspirations of consumers around the world. Our purpose, creating beauty that moves the world forward, defines our vision of beauty, inclusive, ethical, generous and responsible. With a portfolio of 37 international brands and ambitious social and environmental commitments set as part of our L’Oréal for the Future program, we offer our consumers around the world the best in beauty in terms of quality, effectiveness , security, sincerity and responsibility, while celebrating beauty in its infinite diversity.
With 87,400 committed employees, a balanced geographical presence and in all distribution channels (e-commerce, mass consumption market, department stores, pharmacies and parapharmacies, hair salons, travel retail and branded boutiques), the Group has achieved a turnover of 38.26 billion euros in 2022. L’Oréal relies on 20 research centers spread across 11 countries, a team dedicated to Research & Innovation of more than 4,000 researchers and 5,500 technology and digital professionals, to invent the future of beauty and become the champion of Beauty Tech.
More information on
https://www.loreal.com/fr/mediaroom
About L’Oréal Professionnel
L’Oréal Professionnel offers professional expertise in beauty and more particularly hair, drawing on its heritage and more than 110 years of knowledge and support of the hairdressing industry. The brand is the historical world leader in this industry and the preferred partner of hairdressers through a network of 1.5 million hairdressers in more than 300,000 salons around the world.
L’Oréal Professionnel offers complementary innovations in hair care adapted to all hair types, professional coloring and balayage techniques, as well as beauty tech accessories and tools.
Acting within the framework of commitments to sustainable development, and in accordance with the L’Oréal for the Future program, L’Oréal Professionnel offers the best in science, quality, performance and responsibility across 66 countries. The brand is sold online and in physical points of sale (hair salons, retailers, and e-commerce).
More information on
https://www.lorealprofessionnel.com/int
About Zuvi
Zuvi’s mission is to disrupt and redefine the Beauty Tech industry through groundbreaking innovations, personalization and sustainability. Since its founding in 2019, Zuvi has been committed to positively impacting consumers’ daily lives and setting new standards in Beauty Tech. Rooted in engineering and scientific excellence, the Zuvi team brings experience from industry giants such as Apple and DJI, as well as prestigious academic institutions such as Oxford and UC Berkeley.
“This press release does not constitute an offer to sell or the solicitation of an offer to buy L’Oréal shares. If you wish to obtain more complete information regarding L’Oréal, we invite you to refer to the public documents filed in France with the Financial Markets Authority, also available in English on our website www.loreal-finance.com .
This press release may contain certain forward-looking statements. Although the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by their nature subject to risks and uncertainties which may cause actual figures to differ from those indicated or implied in these statements. . »
For more information, please consult banks, stockbroking companies or financial institutions (ISIN code: FR0000120321), as well as your usual newspapers or the website dedicated to shareholders and investors, www.loreal-finance.com, l L’Oréal Finance mobile application or contact the toll-free number: 0.800.66.66.66 (free call).
Follow us on LinkedIn @L’Oréal
Follow us on Instagram @lorealgroupe
www.loreal.com
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Comparative test carried out with naturally dried hair
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Compared with the same hair dryer without infrared
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Comparative test carried out with the main premium hair dryers
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Comparative test carried out with naturally dried hair
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Comparative test carried out with naturally dried hair
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Comparative test carried out with the main premium hair dryers
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United States patent
Attachment
AT CES® 2024, L’ORÉAL UNVEILS AIRLIGHT PRO, A REVOLUTIONARY HAIR DRYER FRIENDLY FOR HAIR AND THE PLANET