Aurélien Fleurot // Photo credit: Ethan Miller / GETTY IMAGES NORTH AMERICA / Getty Images via AFP
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9:36 a.m., January 11, 2024
For this 2024 edition, television manufacturers are pulling out all the stops at CES in Las Vegas. The high mass of technology sees the arrival in force this year of transparent screens. A new technology on which manufacturers intend to establish themselves.
At CES in Las Vegas, there are some… somewhat surprising innovations. This is evidenced by the main entrance to the Convention Center where the largest technology fair in the world is currently being held. Facing visitors, an LG screen wall, made up of… transparent televisions. The South Korean giant is revolutionizing TV: no more black background, now it integrates into its environment. Owners of this television will be able to put a clock in the background, or even a virtual aquarium. An idea reminiscent of that of its competitor, Samsung, which offers to display a table on part of its range of televisions when they are old.
This other Korean giant has also unveiled its transparent micro LED screen. “It’s not necessarily great to have a black screen in your living room. Some people like it, others don’t like it. Some people prefer to have an overhead projector. People who would rather have a painting, etc.”, explains at the microphone of Europe 1 Florent Greffe, marketing director of the TV and audio division of Samsung in France.
Products available this year
Replacing the black screen with a work of art is also what the new world number two in the sector, the Chinese Hisense, is offering. The company even promises to make the TV disappear from your living room, thanks to “our Laser TV technology which is projection close to the wall. We will completely make the canvas which serves as a screen disappear, by making it roll up in the television cabinet”, explains Damien Neymarc, the company’s French marketing director.
Hisense’s Laser TV technology promises to make your television disappear. Photo credit: Aurélien Fleurot
The marketing of these transparent screens is planned for 2024.