At “Echos”, Christophe Jakubyszyn wants to pamper the daily “core target”

Christophe Jakubyszyn, in Paris, October 11, 2012.

To hell with the bad memories of the internal crisis which began in March 2023 when Nicolas Barré was abruptly removed from the editorial management of the Echoesand that the latter had loudly expressed its fears for its independence! It was with a certain joviality that the management of the economic daily presented its “Cape for 2030”, Tuesday October 8, during a conference held in a Parisian private club of the LVMH group – owner of Echoes.

Read also (January 2024) | Article reserved for our subscribers At “Echos”, life without a director

Five months after the editorial staff of the economic daily placed its trust in Christophe Jakubyszyn (proposed by the supervisory board), the former editorial director of BFM Business detailed the priorities he had presented to the editorial staff in April, and which he is now implementing. Or an editorial relaunch of the title, accompanied by a reorganization of the editorial staff and the upcoming launch (in 2025) of a new service, the selection of around fifteen articles posted online every day at the end of the afternoon , called “18-20”.

“I feel like I’m doing what the editors asked me to do”explains the one who presents himself as “the last adoptee of the family”. Convinced of “share the same vision of the world” that his team, namely that, “To truly understand the world, you have to understand economics”Mr. Jakubyszyn assured that he “inspired by what works elsewhere” to get organized. Stated objective: continue to provide the core target readership “one step ahead”as well as the advertising campaign (the first since 2017) already trumpets it.

Attract a younger audience

For the editorial staff, this means that it still works within dedicated departments (France, World, Ideas, Business, High-tech & media, etc.), but no longer only with a view to evening closure. This one is now ” permanent “and entrusted to an editorial department divided into four transversal poles: “platform” (the production of the information itself by the 200 journalists), “audience and engagement” (which determines the destination – newsletters, social networks, etc. – the most effective), “newspaper” (which ensures the completion of the edition put online at 9:30 p.m. and available on newsstands in the morning) and “visual” (video, iconography, etc.). In a few months, around forty people have seen their functions evolve, said Bérénice Lajouanie, the director of the division. Les Echos and themes.

“The subscriber to Echoes pays enough to get what you pay forsummarized Mr. Jakubyszyn. Every time he comes to read to us, he has to have a bit of a “wow” feeling. » The weekend offering is intended to expand to meet reader demand for the “personal sphere”, both in the Friday edition and in the magazine Les Echos weekendwhich will soon benefit from a new model. The daily newspaper will also see its evolution, as well as its railway (order of sections).

You have 17.67% of this article left to read. The rest is reserved for subscribers.

source site-30