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According to sources from the American media within Google, the purpose of the maneuver would be to make the initial investments profitable by marketing, to other professionals and in white label, the systems which underlie the consumer version of Stadia. And this, under a new name: Google Stream.
Peloton, the manufacturer of gym bikes fitness, would thus be one of the partners with which Google is in discussion. The firm is currently at work to offer games on its devices (a first demo was even produced at the end of the summer, with Google technology in support). The American access provider AT&T also allowed its users to play Batman: Arkham Knight directly from their browser last October, thanks to the Stadia infrastructure, without it being mentioned.
On the video game side, Capcom would be interested in the possibility of running demos of upcoming games directly on its website, while Bungie would have started working on a game platform in streaming whose content rights he would retain. Business Insider’s sources don’t know, however, to what extent those plans have been disrupted by Sony’s acquisition of the studio.
Be that as it may, on the consumer side, Google would have drastically reduced the sails. The idea would be to keep the service afloat by regularly supplying it with new content, independent games or titles more accessible than triple-A titles, now excluded from Google’s ambitions, as well as the exclusives announced at the very beginning of the project.
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