After successive price increases on the side of SFR, the operator saw its number of subscribers drop week after week.
Following a discreet increase in its prices last February, SFR is now reaping what it has sown.
SFR: when price increases lead to subscriber losses
At the end of last year, most operators announced an increase in their prices due to inflation. Faced with Orange, Bouygues and SFR, only Free has decided not to increase the prices of its subscriptions in 2023, and this, until 2027. Yes, for the next four years, the company founded by Xavier Niel has affirmed that no increase will take place for its mobile offers. For its part, SFR does not seem to be in top form. The ISP has just confirmed a further drop in its number of subscribers.
Our colleagues fromFreebox Universe We actually learn that this is not the first time in recent months that SFR has seen a loss of subscribers. During the fourth quarter of 2022, around 62,000 customers (fixed and mobile) had already vanished. Obviously, these figures do not take into account the 335,000 lines deemed inactive that were deactivated by the ISP last quarter.
After the users, it’s SFR’s turn to pay the price (for its decisions)
During the first quarter of 2023, in the mobile segment, SFR reported a loss of 100,000 subscribers, while Free Mobile gained more than 170,000. Bouygues and Orange also succeeded, to a lesser extent than Free, in attracting new customers to their mobile offers. Still according to the information shared by Freebox Universe, fixed lines have also been reduced on the SFR side. If the finding is much less alarming than for mobile, we still note the loss of 12,000 customers.
By combining fixed and mobile, and in the space of just 3 months, the Altice subsidiary has seen no less than 112,000 customers unsubscribe from its services. There is obviously no doubt that the successive price increases have something to do with it… To somewhat limit these significant losses, it should be noted all the same that SFR’s Very High Speed subscriptions enabled it to recover 138,000 new subscribers.
Source : Freebox Universe
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