Tuesday 17th August 2021
“At the foot of the mountains …”
FC Bayern surprises with its alpine look
In the Supercup, FC Bayern surprises with a new outfit: the record champions’ jersey looks rather confused at first glance. But there is a really big idea behind the new camisole. They say.
Of course, the jerseys of the big football clubs are more than just work clothes. Behind every dress there is a story – claim the manufacturers, the clubs and their marketing departments. At FC Bayern they open a new chapter in design history at the Supercup against Borussia Dortmund that evening. Because instead of running against the black and yellow Borussia Dortmund in bright or muted red as usual, the record champions present their new Champions League jersey to the interested world public. This is largely white, traversed by a pattern that is barely comprehensible for the inexperienced observer.
But if you look closely, you will not see anything at first, unless you know the idea behind the design. FC Bayern announces: “The new Champions League jersey was inspired by the mountain panorama of the Munich area: In white and blue, a stylized mountain world is incorporated into the innovative design, which symbolizes the ties to home and roots of the German record champions as well as his claim, always aiming for the highest peaks. ” Phew, a lot of symbolism, a lot of marketing. But it gets even better, because: “At the foot of the mountains, FC Bayern draws its strength before it is supposed to go up steeply transported all over Europe – in a cool look when the floodlights come on and the Champions League games kick off. “
Of course, Thomas Müller likes the new FC Bayern jersey. “I love the mountains, I love my homeland, and I think it’s nice that we can make this special attitude to life that we have here with us vividly with this jersey all over the world,” said the 31-year-old international about it new Champions League jersey from Munich. It is not yet clear where the Munich team will be able to show off their new Alpine jersey in the world, or at least in Europe: the group stage of the Champions League will not be drawn until next week. Müller gets the design object from his employer, fans have to invest 90 euros for the fan version. If you want the original version with adidas heat-ready technology, which the professional players also wear, you have to pay 140 euros.
Before the championship’s game against cup winners Borussia Dortmund, however, it was kept very classic: In memory of their legendary striker Gerd Müller, the players wore warm-up shirts with the number 9 on their back and the name of the record scorer who died on Sunday. Before the kick-off, the former national player was remembered with a minute’s silence. Then there was applause from the stands.