Auchan-Carrefour: the secrets of the “Merlot” project


INFO LE FIGARO – The Lazard bank is trying to convince investment funds to finance the takeover of “Sauvignon” on “Pinot” to create a leader in distribution. The key is the promise of nearly 1.2 billion euros in synergies.

Is it possible, by assembling pinot and sauvignon, to obtain merlot? Whether in Burgundy or Bordeaux, winegrowers and varietal experts doubt it. But the alchemists of the investment bank do not despair of achieving it.

In mid-November, those of Lazard made the promise to investment funds. Objective: to convince them to finance the takeover of Carrefour (baptized “Pinot” by Lazard) by Auchan (Sauvignon). “Merlot would become the leading distributor in France with over 29% market share in France and a unique international presence in 17 countries”, they write on November 12, 2021 in a document sent to the largest investment funds, and that Le Figaro was able to consult.

A marriage project between Auchan and Carrefour had been studied closely by the leaders of the two distributors at the end of the summer and the beginning of the fall. At the time, it consisted of the takeover of Carrefour by Auchan, for a price of 21.50 euros per share, paid 70% in cash…

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