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Audi wants to force the competition to accelerate the transition to the electric car


The boss of Audi is ready to go faster and stronger in the transition to electric vehicles… and he makes it known. According to him, the measures taken at a political level should be more ambitious.

Audi charging hub in Nuremberg, for illustration // Source: Audi

Recently adopted by the European Parliament, the measure banning heat engines by 2035 should be even more ambitious for the boss of Audi. In an interview with the German weekly WirtschaftsWoche, Markus Duesmann indirectly attacks politicians who have not supported this transition project.

It must be said that for the boss of the Teutonic group, the equation is relatively simple: Audi should complete its transition to all-electric from 2026… and therefore well before the deadline. “Our combustion engine technology phase-out plan is in place », explains Markus Duesmann. “ From 2026, Audi will only launch purely electric models “, he continues. Note that the German brand will continue, from this date, to sell thermal models still in the catalog, but launched before 2026.

Audi already well launched in the race for electric

As TeslaRati recalls, the person concerned seems to have revised his copy in favor of the electric. In 2020, Duesmann explained in particular that heat engines were ” far from dead “and that they would live” for a very long time “. Since then, the boss of Audi has begun to taste the growth of a booming electrical sector. ” During the first quarter of 2022, EV sales increased by more than 66% compared to the same period of the previous year “, he admitted, adding that “ the trend is confirmed “.

This success is now pushing Markus Duesmann to encourage an even more ambitious and prompt transition to electric. To do this, the boss of Audi calls for more frank political decisions. ” It is important that ambitious policy goals are also backed up by appropriate regulatory measures in all Member States “, he underlines, while some political leaders have clearly chosen not to support the project to abandon heat engines by 2035.

Among them, the German Federal Finance Minister Christain Lindner, who even frankly opposed it, preferring the solution consisting among other things of investing in the development of alternative fuels. We can also cite the Italian lobby which is trying to pass the Ferrari amendment.


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