Loane Nader
modified to
11:26 a.m., March 29, 2023
From April 17, you will be able to observe some visual and editorial changes on the M6 channel. Its directors have decided to carry out a facelift of the news by bringing in particular more skins and augmented reality. An in-depth overhaul which aims to retain and retain a young and often very volatile audience.
New headings, a change of atmosphere and dressing, augmented reality… From April 17, viewers of the M6 channel will be able to notice many updates to its visual identity and its way of dealing with information. The television news are in particular at the center of this redesign, the “12.45” and the “19.45” will be improved thanks to several technological innovations.
For example, when the presenter talks about a film, he will find himself immersed in a movie theater thanks to the technique of augmented reality, an excellent tool for immersing the viewer in a precise visual universe. This technological progress cannot be brought about without some work, as explained in Figaro Stéphane Gendarme, the director of information. “We are going to enlarge the back screen, which will allow us to have a virtual set of almost 600 m², where augmented reality will play a major role”.
Starting Monday, April 17, the #12:45 and the #7:45 PM are renewed with a completely redesigned decor that will immerse you in the heart of the information! pic.twitter.com/bf0G3d6Npx
— M6 (@M6) March 28, 2023
The new sections “We checked” and “Inspire us”
Another novelty has been thought up by the sixth channel, that of the change of theme for each different heading, which will allow them to be better identified, especially since there will be more of them this year. Like many media, fact-checking or information verification will occupy an important place on the channel with the creation of the “We checked” sequence.
Other sections will also be discovered, such as “Inspire us”, which aims to be more optimistic in its treatment of information. For Stéphane Gendarme, it “will highlight positive initiatives, good news”, because “it is important today to show what is going well”. The reorganization of M6’s visual identity, designed by artistic director Jean-Marie Julhes, is the fruit of a year’s work, and aims to retain the loyalty of its audience, which is both young and volatile.