(AOF) – Aures has unveiled a 2022 turnover of 103.5 million euros, up 3.82%. It fell by 1.19% at constant exchange rates. Growth was driven by France, the United Kingdom, Australia and the United States (excluding RTG). The activity of the American service entity RTG (which must provide all the products during deployments to customers) was more strongly penalized by the supply difficulties while the majority of purchases concern products outside band.
Activity in Germany was penalized by supply difficulties and by the backlash of strong revenue linked to the implementation of new tax regulations relating to VAT fraud in 2021.
If the prospects for the evolution of the world economy are confirmed by the end of 2023 (fall in inflation, favorable evolution of the energy crisis, etc.), the IT manufacturer of digital hardware and application solutions for all sectors of the point of sale could set itself the goal of returning to growth in 2023.
“In the short term, any forecast is risky”, emphasizes Aures. He explains that the evolution of the global economic situation and the uncertainties linked to inflation and the energy crisis are weighing on purchasing power and impacting the retail sectors, which are the Group’s customers.
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Growth of the French market in value
According to the Gfk institute, the sector generated sales of 4.8 billion euros in 2021, up 2% compared to 2020. The product families that benefited from the best performance are in particular helmets and accessories as well as televisions. However, while the French consumer electronics market grew in value last year, it fell in terms of volumes (-2% with 51 million units sold). This trend can be explained by a move upmarket in products: Bluetooth speakers are more powerful or even televisions use more innovative technologies. Thus the development of technologies that improve image resolution (Oled, Qled, miniled) and the size of screens have caused an increase of more than 20% in the average price. Consumers are also looking for more sustainable products.