Authentic or AI-generated visual content? Watermarks have their limits…


Samir Rahmoune

October 12, 2023 at 6:15 p.m.

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Redpill © © Melnikov Dmitriy / Shutterstock

How can we know in the future whether we are facing reality in the future? © Melnikov Dmitriy / Shutterstock

Researchers have just carried out a study in which they seek to identify the extent to which watermarks could help identify content generated by AI. And for the moment we are far from the goal.

Artificial intelligence has been feared since the emergence earlier this year of ChatGPT, with its ability to produce elements that appear to have human origin. Since then, many industry giants have proposed solutions to distinguish human creation from that of AI. But for the moment, the best known, the watermark (or watermark) does not seem to offer sufficient guarantees of security.

A watermark for reality?

Will artificial intelligence condemn us, as the Pope thinks, in a new era where it is impossible for us to know whether we are dealing with an AI production or not? This is what a study by a researcher from the University of Maryland seems to confirm. They, in fact, sought to test the robustness of the said watermarks available to date.

They thus used, according to the study communicated at the end of September, a technique called “ purification by diffusion » which allowed them to remove the watermark integrated into content produced by artificial intelligence. And they managed to erase this sign of distinction!

AI artificial intelligence © bump23 / Shutterstock

AI or not AI? © bump23 / Shutterstock

Nothing is certain at this time

The researchers, who managed to show that watermarks were not yet a secure method, did not however throw this method in the trash. “ According to our results, designing a robust watermark is a difficult task, but not necessarily impossible », Indicates the paper published in preprint by the researchers.

In the meantime, they are relying on the public’s discernment to avoid letting this content flood the web and alter reality. “ We must ensure that we educate people to be skeptical about the authenticity of content, whether it is text, images or video that may be distributed… » they professed in this idea.

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Source : Emergingtechbrew, Techradar



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