According to RX France, MIPCOM 2022 is the unmissable event for the entire profession, qualified as “mother of all entertainment content markets”. More than 10,000 participants are expected from October 17 to 20 from 96 countries and who will be able to discover more than 300 exhibitors, 40 of whom will be exhibiting for the first time.
Each edition of MIPCOM highlights a market trend: after SVOD which had shaken the halls of the Palais des Festivals since 2015, this year it is the turn of AVOD and the FAST channels to take center stage. . Several conferences are indeed devoted to the monetization of FAST channels, the rise of AVOD offers, the types of programs that make the success of this new mode of distribution.
Not all players in the sector will have the privilege of presenting their strategy in the large auditorium, but all will be present to create channels and distribute them. Among the main market players, there will be the essential Samsung TV Plus, but also all the companies that have specialized in the design and distribution of these programs financed by advertising, including: Amagi, Ottera, Wurl, SoFAST . On the publisher side, there will be Pluto TV, Roku, Amazon Freevee, Lionsgate, among others. Research firms specializing in the streaming market will also be there to analyze and dissect the AVOD figures: Omdia and Ampere Analysis. Not to mention CTV and OTT distributors such as Netgem TV which has just announced the distribution of 90 FAST channels on Talk Talk in the United Kingdom.
This market focus is explained by the fact that AVOD and the FAST channels are experiencing rapid development in the United States and the United Kingdom and should conquer the rest of Europe very quickly. According to data from Ampere Analysis, AVoD and FAST have yet to gain favor with European viewers (the five largest European markets have seen it rise from 0% in Q3 2019 to 4% in Q3 2021, while in the United States it has skyrocketed from 14% to 34% over the same period).