“Badly born”, without future: Salto, the failure of “French Netflix”

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MEDIA LETTER. After just over two years of existence, the platform has attracted only 900,000 paying subscribers. The end of a French dream.

By Olivier Ubertalli

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VSIt was to be “the French audiovisual team”, assured Delphine Ernotte in 2017. A “French Netflix” to try to defend the blue-white-red colors against the behemoths from the United States. Netflix, Disney+, Amazon Prime Video and others. Alas! For lack of a serious buyer for all of its activities, Salto is on the point of disappearing, just over two years after its creation. TF1, M6 and France Télévisions, the three shareholders of what presents itself as “the French entertainment platform”, have decided to stop the costs and withdraw. The company, which employs around 70 people (a hundred in total), is therefore close to liquidation, with certain assets possibly being sold subsequently. Reclassification solutions have been pro…

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