The French fashion brands, Balenciaga and Yves Saint Laurent, will soon start producing surgical masks while Kering, their parent company, has promised 3 million masks from China to fight against the coronavirus.
French luxury brands, Balenciaga and Yves Saint Laurent, are committed to the shortage of surgical masks. The two brands have revealed that they will be making them to help prevent the spread of the Covid-19 virus. The two fashion giants will start production "once the processes and materials have been approved by the competent authorities". Their parent company, Kering, explained that the workshops will conform "the most stringent health protection measures. "
The international group led by François-Henri Pinault also announced that it would provide French health authorities 3 million surgical masks, purchased in China in the coming days.
Kering is strongly committed to the fight against coronavirus. The group also made a donation to the Institut Pasteur to support research against Covid-19.
Last January, the company had already made a donation to the Hubei Region Red Cross Foundation, home of the new coronavirus epidemic. Kering also financially supported the four main hospitals in the Italian regions initially affected by the disease, namely Lombardy, Veneto, Tuscany and Lazio.
The sign Gucci, which has been part of the group since 2000, recently responded to a call from Tuscany encouraging fashion companies to supply personal protective equipment. Subject to the approval of the health authorities, The Italian luxury brand plans to supply up to 1.1 million masks and 55,000 medical coats to help healthcare professionals.
The fashion world takes action against the Covid-19
The Kering group is not the only fashion and luxury player to get involved in the coronavirus pandemic. This Saturday, March 21, the LVMH company announced that it would order 40 million masks from a Chinese supplier to help French healthcare personnel. The group also embarked on the production "in large quantities"of hydro-alcoholic gels, delivered to hospitals free of charge. L'Oréal and other cosmetic brands have taken similar steps.
Several fashion brands have also made donations to fight the spread of Covid-19. In Italy, designer Giorgio Armani recently announced that he was committed to donating 1.25 million euros to several Italian hospitals and institutions. The House Bulgari also supports the research department of the Istituto Lazzaro Spallanzani in Rome. The sign Dolce & Gabbana has partnered with Humanitas University to fund additional studies and research on the coronavirus. The brand Moncler donated 10 million euros to build a hospital in Lombardy. For its part, Prada donated two full intensive care and resuscitation stations to each of the Milan hospitals Vittore Buzzi, Sacco and San Raffael.
In France, Hermes donated more than 650,000 euros to the China Soong Ling medical foundation. In Spain, it is the parent company of Zara, Inditex, which now uses its factories to make masks. In the USA, Nike has donated $ 15 million to several organizations fighting the spread of the virus. The designer, Christian Siriano, also plans to produce surgical masks from fabric.
Other smaller brands also wish to contribute to the fight against the Covid-19 with their own means. This is particularly the case of Sézane and October Editions, the brands created by Morgane Sezalory. Thanks to their solidarity program TOMORROW, launched in 2018, they will donate the profits collected to the emergency aid fund set up for the Fondation Hôpitaux de France.
Coronavirus: LVMH to produce large quantities of hydroalcoholic gel
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