For the release of his new fragrance called La Belle, Jean Paul Gaultier has chosen to advocate diversity to its maximum by choosing Barbara Butch as its muse. A choice that is unanimous!
LGBTQ lesbian figure of the night, assertive "fat", activist and seasoned activist for the rights of the invisible, Barbara Butch has just proven to us once again that all women have the right to be represented at their fair value. The Frenchwoman has just been chosen to embody Jean Paul Gaultier's new perfume, called La Belle. A choice that is unanimous on social networks, but which is ultimately not that surprising when you know the world of the designer! In his fashion shows and advertising campaigns, Jean Paul Gaultier has always unashamedly and unabashedly highlighted the diversity of bodies and the lack of definition of genres.
So honored to have been chosen to present this fragrance to you
It was on Instagram that Barbara Butch broke the good news, revealing the video for this wonderful advertising campaign. "So honored to have been chosen to present this La belle intense fragrance to you by @jpgaultierofficial. I will come back to all that means to me with you later. For the moment I invite you to escape with me through this short video in a world of sensuality, flowers, warmth, loveยป, She wrote in the caption. This appointment is therefore an honor for the French militant, but above all the proof that all bodies are beautiful and deserve to be highlighted.
And because he likes to promote diversity to its fullest, Jean Paul Gaultier has chosen not one but several Belles to embody his new fragrance. Alongside Barbara Butch, we find, for example, the model Clara Berry, faithful to the house for several years, or Didi Stone, model and influencer, daughter of the Congolese artist Koffi Olomide.
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