Beats has created Kim Kardashian edition wireless intras, to “match all your outfits”


Louise Jean

August 17, 2022 at 2:30 p.m.

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beats © Beats

© Beats

We no longer present the Beats Fit Pro, in-ear wireless headphones with wonderful performance. But a new color palette has just been released, inspired by… Kim Kardashian.

Known for her love of neutral and nude tones, the reality TV star offered Beats a partnership to produce the Fit Pro in three new colorways.

Beats Fit Pro color of Moon, Dune and Earth

In a video where she speaks directly to the camera, Kim Kardashian explains: I brought my color palette and creative concept to a brand that I have always respected and loved. »

For Kim Kardashian, the three colors, respectively named Moon, Dune and Earth, are supposed to be closest to the skin tones of the users of the headphones. Simplicity and neutrality are therefore the keywords of this capsule. The businesswoman sums up her philosophy in these words: Life is so crazy, everything else should be very simple. »

By collaborating with Kim Kardashian, Beats not only benefits from the star’s creativity, but also from her reputation. It is particularly known for its intensive sports sessions, and the Beats Fit Pro are earphones specially designed for sports. Plus, they’re equipped with noise-canceling technology and an arched shape that provides a better fit, even when moving.

The headphones are now available online at the Apple Store, in limited quantities. The price is 229.95 euros per pair.

Source : Apple



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