Beauty experience of the future
How our beauty routines could soon change
Creaming is nothing new? That depends entirely on the ingredients and the formulation.
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From new creams to artificial intelligence that help us when it comes to beauty: This is what the beauty world of the future could look like and we can look forward to it.
How nice it would be if you got up in the morning and your face straightened itself out like magic. Whoosh, one look in the mirror is enough and the eyes, cheeks and lips are made up and the skin is practically cared for by itself. True to the motto: Look into my eyes, mirror, and do exactly what I think!
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Wishful thought or soon reality? It probably won’t happen that quickly. However, future beauty trends and technologies promise a lot. While injections, gadgets for the home and the magic mirror in online shops for trying out lipsticks etc. are already part of the common repertoire, the beauty market is developing rapidly but sustainably.
1. Beauty experience of the future: artificial intelligence
Artificial intelligence (AI) is still in its infancy, but is learning to walk quickly. While chat programs with artificial intelligence prove what is (and will be) technologically possible, these experiences are also being rethought in other industries. Haut.AI has announced a new tool that will model skin conditions, in short: SkinGPT. The AI enables users to upload skin photos in order to then compare them with the future. How would your own skin, including redness, wrinkles and individual problems, react to certain skin care products? Does the skin really get plumper? To what extent do fine lines recede? The tool conveys the condition of the skin using various parameters such as redness, wrinkles, pores or shine, so that state-of-the-art technologies predict exactly what the skin will look like after creaming. The “trying on” of skincare should be photorealistic and even scientifically supported. But recommendations are also possible with this technology. After all, artificial intelligence can fully exploit the skin’s potential and thus provide targeted and personalized advice. On top: This means we don’t have to try out numerous creams or, in the worst case, make bad purchases that pile up on the shelf. This is not only good for us, but also good for the environment.
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2. Lazy Beauty: Fewer but targeted ingredients
It’s not always easy to understand skin care. Retinol, hyaluronic acid, vitamin C, niacinamide, peptides… but does a lot really help a lot? And will more active ingredients be added in the future? All clear. The trend is slowly moving towards the lazy beauty routine. The procedure for “lazy people” is not only exciting because climate change is progressing and it is essential to think more environmentally friendly, but also because many active ingredients do not necessarily help much. What if the future held a powerful ingredient that, thanks to its complexity, not only banishes many small individual packages, but also has an even deeper effect? In search of superstar ingredients we go to the laboratory and back to nature.
Ingredients from the laboratory
When looking for plants that, for example, stop the aging process, you quickly reach your limits. Some plants are threatened with extinction or grow quite slowly and may not be particularly productive for production. With the help of biotechnology, individual molecules can be produced from these plants, meaning that the plant itself is no longer needed. This means: Extra harvest fields do not have to be created first and nature is not exploited through extensive harvest periods. This not only protects the environment, but is also more sustainable.
Ingredients from nature
Does it always have to be complicated? Sometimes it helps to go back to the roots and return to the natural. Chicory, for example, is an underestimated ingredient in skin care and is used in Eurasia and parts of Africa as a wound-healing, antibacterial agent in teas or ointments. Glucohyami, which is obtained from the root and is proven to increase hyaluronic acid synthesis, is considered a high-tech ingredient. The result is fine lines and firmer skin. But a look at the beauty pioneers in Korea also reveals what we can learn. Yuzu, a citrus fruit from Southeast Asia, provides a natural glow and reduces pigment spots. Propolis, a solid, resin-like substance, has an anti-inflammatory effect and should not be underestimated when it comes to impurities.
3. Neurocosmetics: When brain and skin communicate
It is not for nothing that it is said that the skin is the mirror of the soul. Stress, worries or perhaps the consequences of an unhealthy diet can be seen on it through paleness, wrinkles or unclean spots. This is where neurocosmetics should come into play. Because it builds a bridge between nature and science and is intended to bring skin and brain into harmony via the nervous system. How it works? Both organs consist of the same embryonic tissue and the skin also has nerve endings that can exchange stimuli with the brain. With the right active ingredients, the cream reacts not just superficially, but profoundly. For example, rhodiola rosea root is already used, which stimulates the release of beta-endorphins and thus ensures a radiant complexion. Agnus castus can also do this, creating pleasant sensations that can help reduce stress and thus help the skin recover. There is still a lot to research and discover in neurocosmetics in the future.
Of course, nothing in beauty is set in stone, who knows what exciting direction it will take (further).
Sources: Haut.Ai, Vogue, Alban Muller, Eternal Beauty Magazine, Mibelle Biochemistry
