City will ban beer advertising at pubs in the future
dho. City of Zurich restaurants and bars will no longer be allowed to put beer signs on their facades from next July. As reported by the Tamedia newspapers on Tuesday, the city council has adjusted the regulations for advertising on public land. Existing beer signs – as there are many in Zurich’s district 4 – do not have to be removed. The ban only applies to new applications.
According to the Tamedia newspapers, the city council justified the measure with youth protection and drug prevention. In addition, displaying the beer brand would have become less important. Only a few new applications were received.
A policy that only works with bans is doomed to fail. Truly a schnapps idea. https://t.co/jVEUKczqA7
— Perparim Avdili (@PerparimAvdili) June 7, 2022
Dissatisfaction spread on Twitter the same day. FDP politician Përparim Avdili describes the ban as a “crazy idea”. Sandro Frei, president of the canton’s Young Liberals, also wonders whether the young people would really drink less beer because of this ban.
In addition to the ban on beer signs, the city is also extending the advertising ban for tobacco and alcohol. In the future, “other addictive substances with a comparable risk potential” will also be affected, write the Tamedia newspapers. According to the Office for Urban Development, this primarily means electronic cigarettes.