BEL becomes a mission-driven company and launches a global employee shareholding plan

(Boursier.com) — The group Beautiful, a family business for over 150 years and a major player in the agri-food industry, adopts Mission Company status and launches its employee shareholding plan, ‘We Share’. These two major announcements bring to fruition more than 20 years of commitment and transformation towards a responsible and efficient model for the benefit of all.

By adopting the status of a mission-driven company, the Bel group and its family shareholders reaffirm their long-term vision, where profitability and responsibility are closely linked.

With this new step, Bel reaffirms and inscribes its raison d’être in its statutes: “by providing access to healthier and more sustainable food for all, Bel works to develop a food model that respects the planet’s natural resources, which benefits its entire ecosystem and thus allows it to act for today’s generations and those of tomorrow.”

In parallel with the adoption of mission-driven company status, Bel is launching ‘We Share’, its global employee shareholding plan. Launched in April 2024 in France, it will be deployed in the United States, Canada and China by the end of the year, and in the group’s other subsidiaries in 2025 and 2026. This approach demonstrates the renewed desire to Bel, the shareholder family and the management team to involve all employees in sharing the value they create. ‘We Share’ is the “deployment of Bel’s family model to the primary contributors to its success, its employees”.

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The group is thus committed “to a long-term process to build a strong employee shareholder base and strengthen its solidity”. The plan is aimed at employees at all levels of the group, with guaranteed minimums and promising development prospects, aiming at both security and performance.

In the first subscription period, more than 40% of eligible employees pre-allocated their participation bonus and profit-sharing in the ‘We Share’ program, which is at the top of the range for this type of operation. The formal subscription phase will begin in mid-June.