Believe announces a historic year in Germany, becoming the third player in the German local repertoire streaming market
Paris, December 19, 2022 – Believe, one of the world leaders in the digital music market, today announces a remarkable performance in Germany in 2022, where the Group has become the third player in the local repertoire streaming market. . A year also marked by exceptional successes for the local artists and labels that the Group supports in all musical genres.
This historic performance is the result of Believe’s constant investment in its digital expertise as well as in its local teams in the world’s 4th largest music market.
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since the opening of its offices in Hamburg in 2009. It is also an excellent illustration of the success of the Group’s commercial strategy, consisting in gradually developing the country’s main musical genres in the digital world, whether they are digital in nature like urban, or more traditional like metal and rock.
Through organic growth or through strategic acquisitions, Believe has also become the second largest player in the hip hop market in Germany.
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and his metal label Nuclear Blast, was named Label of the Year by influencer Nik Nocturnal, after he was instrumental in the success of Swedish heavy metal band Sabaton, whose album reached #1 on the charts Germans.
“At Believe, we are driven by the desire to build the most complete offer possible so that all German artists and labels, whatever their musical genre or their stage of development, can find the support adapted to their specific needs and to their ambition, and thus progress in their career. This can only be achieved by combining the leading technologies and solutions of Believe’s Central Platform with the digital expertise and market knowledge of our local team, as well as our investment in growing national repertoires and genres. like the urban
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said Thorsten Freese, Managing Director of Believe Germany.
Believe offers a full range of services in Germany with its Automated Solution TuneCore, the leading independent development partner for self-produced artists, and its Premium Solutions: Label & Artist Solutions (offering independent labels and artists, emerging or established, marketing solutions , distribution and promotion) and Artist Services (offering leading artists distribution, promotion and marketing services from the development of marketing strategy to its execution). These services are offered through multiple brands (Believe, Groove Attack Rough Trade, AFM, Nuclear Blast, etc.), in connection with the musical genre and the specificities of each artist and label.
Believe’s unique structure of offerings thus provides the necessary support for each artist to address their needs from one stage of their career to the next. Theo Junior, an artist who started out with TuneCore, was signed to Groove Attack and went straight to the Top 10 of the German charts and the Top 5 on TikTok with his first single. For its part, following its transfer from the Label & Artist Solutions offer to that of Artist Services in 2021, the indie pop group KAFFKIEZ also experienced very strong growth (+300% on TikTok, 500% on Spotify), with nearly 16 million streams on his debut album. Believe’s Emerging Artists LIFTED program, which highlights new artists in order to increase their promotional activations, notably enabled anaïs, one of the revelations of the year signed by Believe, to achieve remarkable performances. streaming and being featured in Apple Up Next, Amazon Breakthrough and Spotify Equal (+16 million streams, with over 400 playlist inclusions, 10 activations and platform covers).
Germany is the Believe Group’s second-largest market by revenue, accounting for 15.3% of Group revenue in the first half of 2022. Thanks to the success of its execution model, Believe has been able to grow more faster than the German digital music market in recent years. In H1 2022, the Group’s total revenue increased by 13% compared to H1 2021 in Germany, with digital revenue growth of around 25%, while the German streaming market grew by +9.1%
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These results once again demonstrate the power and impact of Believe’s strategy, which focuses on local talent, as well as its unique digital expertise and its ability to attract and support artists at the highest level. For example, Milky Chance, who joined Believe in 2021, recently passed the one billion stream mark on Spotify for his hit “Stolen Dance.” Similarly, the track “Sehnsucht” by Miksu / Maccloud and T-Low became the 2nd most streamed track on Spotify in Germany in 2022, and Raf Camora the most streamed artist on streaming platforms in Germany in the ranking. the end of the year.
“This year has been particularly exciting for Believe in Germany and I am delighted that we have achieved such remarkable results. We are confident in our ability to continue this progress. It has never been more relevant to put all our efforts into supporting our labels and local artists at every stage of their career, so that they can flourish and make a living from their art, thus contributing to a more musical ecosystem. fair and sustainable,
concluded Thorsten Freese, Managing Director of Believe Germany
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About Believe
Believe is one of the world’s leading digital music companies. Believe’s mission is to support independent artists and labels by offering them digital solutions adapted to their evolving needs at each stage of their development. Believe relies on its technological platform, on the unique digital expertise of its employees to advise its artists and labels, distribute and promote their music. Its 1,610 employees present in more than 50 countries support them with unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including, among others, TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).
www.believe.com
Press contacts:
Manon JESSUA-
Yousr ABASSI –
| Mobile: +33 6 99 45 48 64
Investor relations contact:
Emilie MEGEL –
| +33 6 07 09 98 60
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Global Music Report 2021, IFPI
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Data GFK and Believe
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Mid-Year Revenue Trend Report 2022, BVMI
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19-12-2022 – Press release – Historic year for Believe Germany in 2022