Altice Media, which owns BFM TV and RMC, has just announced the launch of 8 new FAST channels, completely free. These will use the codes of the two news channels, each with a very specific theme. As is tradition, they will be entirely financed by advertising.
FAST TV (Free Ad-Supported Streaming Television) is on the rise. After Sony a little earlier this week, it is the turn of Altice Media, which owns BFM TV and RMC, to announce the launch of 8 new completely free TV channels financed by advertising. In total, more than 3,000 hours of streaming will be accessible directly from RMC BFM Play, the streaming platform of the two channels.
Remember that this is accessible from the web, or via its application on smartphones, Samsung televisions and SFR boxes (also owned by Altice). Just like the 800 free television channels launched on Google TV a few months ago, the operation here remains the same: continuous programs, without the possibility of selection as on a traditional streaming platform and integrating ad breaks.
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BFM and RMC in turn launch into FAST TV
In short, it is a mixture of traditional television and streaming service. Altice is making no mistake, since its 8 new FAST TV channels will cover the major themes covered regularly on BFM and RMC. Here is the full list:
- BFM Grands Reportages
- RMC Rescue Alert
- RMC Wow
- RMC Mystère
- RMC Mecanic
- RMC Talk Info
- RMC Talk Sport
- RMC I will go and sleep at your place
If Altice has not specified the content offered on each of its channels, it is easy to guess from their what will await viewers on each of them. No big surprise, we stay on television as BFM and RMC know how to do. Except that the target must therefore be made aware of this new way of consuming their emissions. There is no doubt that Altice is seeking to expand the multimedia offering of its SFR boxes, slightly behind the competition.