Microsoft’s gaming branch is unfortunately going through a period of great turbulence and is looking for solutions. One of them would concern Xbox Game Pass.
After the endless soap opera that was the acquisition of Activision Blizzard, Xbox seems to be in a bad way. Once again, Xbox Game Pass is a central element of its strategy to regain health. Big changes should therefore be expected in this area, some of which will probably not be to the taste of subscribers.
Xbox Game Pass undergoing big changes
For some time now, things have been moving a lot in Microsoft’s gaming branch, and not necessarily in the good direction. The purchase of Activision Blizzard for 69 billion dollars gave it considerable leverage, but at an exorbitant price. Except that the money coming in is having trouble keeping up: Game Pass is losing subscribers, the Xbox Series is not selling as well as expected, and the big, notable exclusives are being desired. And very recently, four studios paid the costs of this period of scarcity by closing.
Xbox is therefore going badly, and its thinking heads must find solutions to get through this bad patch. Xbox Game Pass once again finds itself at the heart of the attention of Microsoft’s gaming branch. In particular, it would be a question of applying a new price increase to try to stem the bleeding. But this would come with a counterpart: the arrival of very big games on Xbox’s favorite subscription service, including finally the very popular Call of Duty franchise.
In any case, this is what Sarah Bond, president of Xbox, put forward in an interview with Bloomberg. “ You’ll see other big games coming to the service later in the year, from all of our studios “. Can such a statement, however, justify the increase in the price of the service, which would currently only be taken into consideration? Time will tell, and let’s hope it’s less gloomy for Xbox and its fans.