Birth of a European leader in mobile home holidays

The outdoor hotel specialist, European Camping Group (ECG), is known in France for its Homair brand (above, the Homair campsite in Saint-Avit-de-Vialard, in the Dordogne). Paul N. Dubuisson/Homair

Supported by PAI Partners, European Camping Group acquires Vacanceselect.

European Camping Group (ECG) is thinking bigger and bigger. Known in France for its Homair brand, the outdoor accommodation specialist has doubled in size and secured a leading position in France and Europe, by acquiring its competitor Vacanceselect. ECG, which has multiplied its activity by thirty since 2008, has been eyeing its competitor for a long time. Its acquisition by PAI Partners, at the end of 2021, accelerated the process.

“Permira, which had controlled Vacanceselect since 2015, was by nature a seller, says Bertrand Monier, partner at PAI Partners. For our part, we have the ambition to proactively lead the consolidation of the sector, by bringing equity to ECG. The two groups are of similar sizes. But they are very complementary, for the locations and the customers.”

Both own and operate 22,500 mobile homes. Both should achieve around 300 million euros in turnover this year. ECG, on the other hand, attracts a foreign clientele

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