Open secret ? The future approval of spot Bitcoin ETFs no longer seems to be in much doubt and even if the SEC keeps the fun going, the news should likely break early next year. While waiting for the thing to become official, some are already anticipating this major change in the crypto market by preparing for the world after, and Google is one of them. The international firm has, in fact, just discreetly announced a small change in policy regarding advertising for crypto on its network. It may be a small detail for you, but for us, it means a lot…
Google updates its advertising policy…
At the end of last week, Google therefore published a update of its advertising policy concerning cryptocurrency and associated products. It particularly concerns what society calls Cryptocurrency Coin Trustsor the Investment Funds offering financial products linked to crypto, a bit like spot Bitcoin ETFs for example. Well, well, as if by chance…
Here is the update in question:
“In January 2024, Google will update the Cryptocurrency and Related Products policy to clarify the scope and requirements for advertising Cryptocurrency Coin Trusts.
Starting January 29, 2024, advertisers of Cryptocurrency Coin Trust targeting the United States will be able to advertise these products and services when they meet the following requirements and are certified by Google. »
Updated Advertising Policy – Source: support.google.com
regarding American crypto investment funds
In the document, the Mountain View firm also specifies the requirements expected from advertisers:
“ [Ils] must comply with local laws in force in the areas targeted by their advertisements. This policy will apply globally to all accounts that advertise these products. »
Updated Advertising Policy – Source: support.google.com
Compliance with the laws in force also implies that potential advertisers will have received certification from the teams Google which is already mandatory for certain types of products. Thus, the promotion of financial services is already strictly regulated by Google, which therefore adds an additional layer of control. Likewise, cryptocurrency advertising was already allowed on the search engine’s distribution channels, but there are so many restrictions that few companies can currently really tick all the boxes.
In any case, things are becoming clearer on the side of Alphabet which is already anticipating the arrival of future Bitcoin spot ETFs by establishing a legal framework around their promotion. We do not yet know which companies will be tempted to advertise these financial products, but they will have to be on the mark and show their credentials to benefit from the striking power of the giant Google.