Black widow was considered the main spring box office release. Disney announced, Tuesday, March 23, a new postponement of this highly anticipated film, worn by actress Scarlett Johansson, and many other Marvel superhero films or cartoons, showering hopes of a rapid recovery in attendance. American movie theaters after a year of pandemic.
Black widow was to help attract fans again to multiplexes, which have just reopened their doors with a reduced gauge in Los Angeles and New York. The release date of the film dedicated to the Marvel heroine is now set for July 9, two months behind the previous Disney schedule, and will be available at the same time for subscribers of the Disney + platform, for a cost. additional.
For Disney, which increasingly puts forward its streaming service, this decision reflects “Changing public preferences” in a market that “Starting to recover from the pandemic”.
The studio schedule upset
The announcement remains a blow to cinemas, which have suffered the full brunt of the pandemic and expected to take advantage of the financial windfall of Disney films to resume revenue. Luca, an Italian-inspired Pixar animated film, will be released directly on Disney + without going through the cinema box, while Cruella, a live-action film derived from 101 Dalmatians, will be released simultaneously in theaters and streaming on May 28, said the world’s number one entertainment company.
Black widow was due for release in May 2020 but the coronavirus has completely upset the studio schedule. This postponement automatically resulted in the postponement of another Marvel movie, Shang-Chi and the Legend of the Ten Rings, now announced for September.
In turn, this decision by Disney may also affect the release of other big Hollywood productions which aimed to exploit the summer vein, generally very profitable.