Blackberry: the history of the brand soon to be immortalized in a film

Stephane Ficca

Hardware & gaming specialist

August 25, 2022 at 2:10 p.m.



© Blackberry

Long ago, in a galaxy far, far away, Blackberry was a major player in the smartphone market.

A few years later, the Canadian firm collapsed against iOS and Android. Now she will be the subject of… a film.

Before the iPhone, the Blackberry

At the end of the 1990s, the Canadian firm RIM (for Research In Motion) launched its first successful mobile, the RIM 950, equipped with a keyboard that could be used simultaneously with both thumbs. The mobile was quickly adopted by American professionals, and the RIM group was subsequently renamed Blackberry, with a new model launched in 2001 which was a hit internationally this time.

BlackBerry phones © Pixabay


During the 2000s, Blackberry enjoyed insolent success and went so far as to claim 40% of the mobile telephone market in the United States. But, at the beginning of 2010, Blackberry began its descent and eliminated no less than 2,000 jobs. Finally, despite various revival attempts, the firm abandoned the manufacture of smartphones in 2013 and announced a deficit of 6 billion dollars the following year.

BlackBerry: the movie

This story was enough to inspire the film industry, which decided to make the story of Blackberry a real feature film. The film will obviously allow viewers to (re)live the rise of the brand in the early 2000s, until its fall a few years later.

According varietythe production of the film is finished, and this last will articulate around the actors Glenn Howerton and Jay Baruchel who should play the founders of Blackberry, Mike Lazaridis and Jim Balsillie.

This is not the first time that the cinema has taken an interest in the history of a large society to make a feature film. Recently, we were able to discover WeCrashed, a series inspired by the ups and downs of start-up WeWork. And for the little story, the film about the history of Blackberry will be titled, in all sobriety, BlackBerry.

Source : Android Police

Source link -99