The year 2021 will have been strewn with scandals for Blizzard. In 2022, the company is starting a lot of work to promote inclusiveness and diversity in its development teams and management. This of course requires internal reframing, but also appointments to certain key positions. Yesterday the company announced the recruitment of Jessica Martinez as vice-president of culture.
“Put people back into business”
At Blizzard, Jessica Martinez will have to help develop a healthy company culture, where every employee will feel good. A more than important task, within a company which has been called to order by the Californian justice during the past year. Several facts of harassment and toxic bro culture have been disclosed, which has led Blizzard to carry out a real work of internal reflection, in particular on management methods and relations between employees.
The arrival of Jessica Martinez (formerly a key strategic advisor at Disney) at Blizzard is an integral part of this reconstruction.
All of Jessica Martinez’s missions may not have been revealed in the press release made available by Blizzard, but we learn that she will have to “create a work culture that fully respects diversity and inclusivity”. “overhaul the talent training process”, or even “supervise an action plan to reinforce the values defended by the company”.