After the boycott threats from Kylian Mbappé, the French Football Federation will renegotiate the image rights agreement for the players of the France team. KFC, sponsor of the Blues, regrets it.
The soap opera continues. “It’s a problem between the Federation and Kylian Mbappé. Not ours“Said Alain Béral, president of the National Basketball League (LNB) and vice-president France of the fast-food chain KFC, on the Sport Business Club site. The problem in question is the convention on image rights concerning the players of the Blues, which the Parisian striker asks to revise, threatening just as in March not to participate in marketing operations with sponsors.
In a press release published on Monday, the French Football Federation announced that it wanted to revise this agreement “as soon as possible”. A decision that does not pass on the side of the main sponsors of the Blues, supposed to benefit from the provision of players. “If necessary, we will assert our rights“, threatened Alain Béral. The leader believes that Kylian Mbappé, in full “youth crisis”made a “whim”.
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He also fearsthe end of the financing of federations and leagues by private actors, if the players no longer want to sign“, consequence of the standoff engaged by Mbappé, in full “youth crisis» and author of a «caprice” according to him. Behind the scenes, negotiations continue.
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