2024 - BMW: a new technological 'hub' developed in Romania

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(CercleFinance.com) – BMW announced Thursday that it plans to create a new center entirely dedicated to software and digital technologies in Cluj-Napoca, in northwestern Romania.

The project – called ‘BMW TechWorks Romania’ and run in cooperation with digital consulting and IT services company NTT Data – aims to make the site the automotive group’s main European ‘hub’ for software and digital transformation.

The goal is to leverage technologies such as the cloud and AI to implement connected supply services in the face of increasingly complex supply chains.

BMW also says it wants to digitalize factory floors as part of its ‘BMW iFactory’ program, as well as offer a direct sales model for both its BMW and Mini brands.

Initially, the platform will double its workforce to employ some 250 people by the end of the year, with the aim of hiring at least a thousand people in the long term.

BMW recalls that 9,400 of its employees are already currently working on technology or software projects for the manufacturer or its joint ventures.

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